Not only do we want the best for our customers, but we also care for the people of Morocco and it is of great importance to us to preserve the pristine nature reserves and encourage ecotourism.

The culture of responsible and sustainable travel in nature contributes to the protection of our habitat and ecosystem and promotes excellent living conditions for the local residents.

Our team includes native inhabitants, born and raised in the regions visited by the tourists. For this reason they are especially interested in increasing the living standard of the local population.

When organizing our tours we pay particular attention to the following points:

• Continuous development of economic and financial benefits for the indigenous people through:
• Hiring the locals as cooks, hosts, drivers, community and mountain guides, mule and camel drivers, service personnel.
• Arranging overnight stays in tent camps or in typical riads run by the locals.
• Improving the quality of life of our employees and their families by offering higher wages (compared to local job market).
• Progressive establishment of mutual respect between travellers and locals. The intimate contact with the locals during the tour will bridge the gap between the European and Muslim worlds, created in particular by the media.
• Clear understanding of political, social, cultural, and natural issues in Morocco.
• Positive promotion of domestic organic production and its distribution through the consumption of food, cosmetics and other goods such as products based on argan tree oil, dates, olives, saffron, wine, spices as medicine, fabrics and carpets, etc.
• Thoughtful preservation of the natural and cultural heritage through the conscious and sustainable travel to the UNESCO destinations, to the eminent nature reserves and, in particular, to the regional jewels of Moroccan nature and traditions.